Het Salon

Het Salon wins Content Marketing Award

Koen — Mon, 28 Nov 2011 08:05:11 +0000

In Londen, mekka of the magazine world, the British APA held their annual Content Marketing Awards. Out of more than 500 entries from 15 countries, Het Salon won the award ‘Best integrated marketing solution 2011’, with Bruce. This makes Het Salon one of the 2 non-British agencies climbing the stage.

All winners can be found at http://www.ilovecontent.co.uk/awards/pages/winners-2011.

Bruce is the magazine Het Salon makes for communication agency markee. In 2011 Bruce appeared as a soupbox, a seminar and a crowdsourcing magazine.

Content curation: about the trees and the wood

Joke — Mon, 09 May 2011 14:07:42 +0000

When you google ‘content marketing’, you get 33,600,000 hits. Where to start if you want to learn more than what Wikipedia tells you? The Internet is a blessing, but due to its information overload you are quickly discouraged when trying to form an opinion about a topic. The contrary is also true, if you want to commit a piece about ‘content marketing’, which new info can you add?

“Content curating” is the process of selecting relevant existing content and adding your opinion. Companies don’t always have to start from scratch, there’s a lot of available content. Through ‘curating content’ they can aggregate existing content and still add their personal touch to the selections they make and the vision they might add.

APA and the Customer Media Council have recently introduced two interesting applications of content curating. APA launched a new online planning tool, APA insight, which it makes a selection out of their existing figures and reports on customer media. The tool allows APA members to enhance their pitch. It’s worth taking a look at the site of APA.

The Customer Media Council is now curating content for their customers thanks to their digital search service. Based on the demand from their customers, the Council sorts all its available knowledge and at the customer’s disposal. All information on this search service can be found on the site of Customer Media.

How Google acknowledges the importance of good content

Joke — Mon, 09 May 2011 13:55:58 +0000

Google’s success depends on the qualitative content of websites around the world. Therefore it’s necessary that websites with qualitative content arerewarded. To make this possible, Google adjusted its algorithm to emphasize the importance of unique content. The algorithm is adjusted in a way that gives sites with qualitative content a better ranking. This way Google tackles the scrapers (sites that collect content from other sites) and the content farmers (websites that copy content from other sites to get a higher ranking).

Since the changes, Google has received a lot of positive feedback. The search results have a higher quality and publishers of quality content generate more traffic. This implies that content marketing will play an even bigger role for companies and publishers in their online presence.

More information can be found on the Google blog.

iPad or hy-pad?

Kim — Thu, 24 Feb 2011 13:27:52 +0000

This white paper will offer you insights to judge if the iPad is suited for customer publishing or not. It will also help you to determine your position in the emerging tablets market.

iPad or hy-pad?

Koen — Thu, 24 Feb 2011 13:27:00 +0000

Ever since the launch of the iPad, publishers and companies lie awake at night reflecting on NOT having their own iPad app and how this sets them behind from competition. It feels a bit like the launch of Second Life, where everybody was pressing to open their virtual space. And we all know how that ended.

There are a number of possible reasons why most magazines are not succesful on the iPad. Distribution problems can be an important issue, design overkill, the wrong content for this medium or maybe because there are not enough iPad users in your segment.

This white paper’s primary objective is informing people, because the lack of sufficient knowledge leads to panic.

Magazine Strategist Koen Denolf wrote a white paper about the considerable barriers for publishers in using the iPad.

This is not the ultimate guide about publishing on the iPad, as the rules keep changing and innovations lead to new opportunities. The white paper however will provide many insights and will make it easier to make choices At least it will take away these sleepless nights.

All comments and suggestions are welcome.

Customer media or content marketing?

Kim — Wed, 09 Feb 2011 14:44:49 +0000

10 years ago we were all making company magazines, a few years later we called them customer magazines, which changed to customer media and now content marketing is the latest buzz word. Still with us? Watch animated movie and stay on track.

Magazines need to be read

Kim — Wed, 09 Feb 2011 14:39:11 +0000

We always think about ways to get the right content to the target audience. The magazine çava always conducts a survey on a relevant social theme. The results are brought to the press, as a means to introduce the next issue.

çava

Steven — Mon, 05 Jul 2010 13:41:58 +0000

Best b-to-c campaign

Nominee 2010

çava

Steven — Mon, 05 Jul 2010 13:39:01 +0000

Best customer magazine

Winner 2010

BRUCE

Steven — Mon, 05 Jul 2010 13:36:23 +0000

Best customer media b-to-b

Het Salon

Het Salon wins Content Marketing Award

Content curation: about the trees and the wood

How Google acknowledges the importance of good content

iPad or hy-pad?

iPad or hy-pad?

This white paper’s primary objective is informing people, because the lack of sufficient knowledge leads to panic.

All comments and suggestions are welcome.

Customer media or content marketing?

Magazines need to be read

çava

Nominee 2010

çava

Winner 2010

BRUCE

Nominee 2009