Het Salon creates content, for digital or for print media. Het Salon creates magazines, glossies, b-to-b newsletters, personnel magazines, online magazines, but also content for blogs or other publications.

Every publication is being realized with a well-defined objective in mind. This can go from creating a strong connection with the target group, informing them in a better way, supporting the campaign to encouraging them to act.

Het Salon tries to keep up with the rapidly changing media landscape and keeps on looking for new resources to make communication even more effective.

Are customer media
something for me?

Customer media can be very powerful tools in your communication mix. If handled well, you are able to hold the attention of your target group much longer. This enables you to pass on a lot of information and give your message more depth, which is not possible with a lot of other media. You can inform employees, clients or members and bond them, or communicate the values of your brand… there are a lot of possibilities. The chance that customer media are relevant for your brand, company or organization is realistic. Talk to us about it.

Why content
is important.

Before your potential clients become your effective clients, they will inform themselves about you. Not only offline, but through online channels as well. We all know the problem of badly updated websites. Even though, in many cases this is the first thing that’s being looked at. Het Salon has an extended network of specialists in several domains. This makes us capable to provide content for media, online and offline.  A small investment that can produce a lot.

How can I make sure that my
magazine or site is being read?

Does this sound familiar? You have invested a lot of money in a great looking magazine or online platform, but you cannot seem to reach the right people. Het Salon uses its marketing expertise to investigate how you can optimalize your database or how you can reach your ideal reader with a couple of smart, well-targeted communication actions. Call it one of our main strengths. We would be glad to tell you more about it.

Print or online?
Or both?

Undoubtedly, a well-made printed magazine is still the most powerful customer medium. But if you lack a database, budget or if your business means finds itself more online, a digital magazine can be a good alternative. However realize that a digital magazine is not a sort of PDF that you can flip through online. A combination of both is ideal,print and online where each can play its own role. Let’s talk, we help you choose.

Do it yourself
or hire an agency?

Creating a magazine requires some experience. Without a well-thought magazine concept, a balanced structure, a specialized team of writers and years of experience, the inspiration for your magazine will dry out after the second edition. An agency as Het Salon can help you in the entire process or parts of the process. See us as a well-oiled machine that can achieve the desired effect in no time, edition after edition.

How can I be sure that
my approach is working?

Consider customer media as a kind of DM. The same rules apply here. This implies testing, adjusting, testing again, evaluating through readers surveys, letting people react and most importantly by keep on moving, even though it seems that everything is 100% fine. Het Salon works with marketers that don’t sit still and who are determined to measure and to know. Nothing is as pathetic as a magazine that has been on the market for several years and hasn’t received a sign of life from its readers.