video report

Het Salon puts up a high standard. And this means keeping up with the latest trends and improving continuously. That is why you will bump into Het Salon people at several international seminars and congresses.

Het Salon hosts its own seminar, 25 minutes, every year in November. At 25 minutes several international experts share their newest insights and findings with a select audience.

Koen Denolf,
magazine strategist
Het Salon

All of a sudden everything has to be ‘cross-medial’. But is this the right way to go? In this straightforward presentation Koen Denolf sums up why a digital magazine, in combination with a printed version or without one is a good or bad idea for your company.

1. 5 wrong reasons to go cross-medial with your brand.

2. The ultimate list of 12 reasons why a digital magazine might be interesting for your company.

Peter Würth,
Editor in chief
The MINI International

There you have a great magazine, awarded worldwide, but then it turns out to have the wrong approach. About the new face of The Mini International.

1. The ‘old’ Mini International. Great idea, but the target group was wrong. Here you can see how the international magazine was conceptualised, with local insights and local editors.

2. Presentation of the ‘new’ Mini International. More product orientated and therefore better accepted by dealers, who in the end pay the bill.

Jeremy Leslie,
MagCulture

Designer Jeremy Leslie talks about the importance of editorial design and how it can bring the content and the entire magazine to a higher level. His conclusion and that of many people after his presentation: good and well thought-out editorial design is necessary.

1. Editorial design is there to help the reader, to make them better understand the content and to let them experience certain things. Jeremy shows you how.

2. Editorial design is a way to give character to your magazine and the company or organization behind it.

3. Editorial design can elevate the story but can also become part of the story.

4. Editorial design makes a magazine become a magazine, it creates individuality that is inherent to the medium. Both in print and online there are means present that can create magaziney-ness.