Het Salon is a customer publisher that invents, creates and distributes content for companies and organizations.

We create the story (or stories) with which companies or organizations can connect with their target audience(s). Everything starts with a good story, one that is both relevant and entertaining. The medium is chosen according to the target audience and the set objectives. This can be a beautifully printed magazine, a blog, a branded utility, conversations on social networks…, as long as the means serve the purpose.

Why do we call ourselves ‘Het Salon’? Because we want the content we create to linger within our audience’s environment, the place they feel comfortable to read or loot at our content. We aim to create a longer life with our content in the real or virtual ‘salon’ of our target audience. To accomplish this, we turn away from the beaten path. With success, as the awards Het Salon has won along the way prove.

Our approach

“What I admire most about Het Salon is that you are able to think outside of the box,” is a compliment we got from one of our competitors. Still, there is no urge to be different. We do however always try to stand out of the crowd. In this way, your customer medium gets more attention.

This urge is noticeable in the search for strongly thought-over magazine concepts, surprising subject angles, a creative way of visualizing subjects, a lay-out that stands out and a marketing drive to have your magazine read by your target group. Edition after edition.

Who are we?

Het Salon consists of a group of dedicated people extended with a substantial network of freelancers with expertise on various subjects.

The fixed group of Het Salon is:

Willem-Jan van Ekert: Managing director Het Salon / Editor-in-chief

Koen Denolf: Magazine strategist

Eva Hugaerts: Project coordinator and editor

Steve Reynders: Designer print

Frederic Lie: Designer print

Ilse Denolf: Chief of production

Kim Van Vynckt: Digital designer

Steven Dobbelaere: Digital developer

Carl Rowies: Digital developer

Why is a magazine a good solution for you? And should it be in print or digital? Or a combination of the two? Are you on the right track with your magazine? Is it being read? Do people know it? Is the rhythm right? Do the images offer added value to the texts? This and more is being told to you in the short, practical and concrete workshops that you can apply for at Het Salon.

Contact magazine strategist Koen Denolf for more info.