We create the story (or stories) with which companies or organizations canconnect with their target audience(s). Everything starts with a good story,one that is both relevant and entertaining. The medium is chosen accordingto the target audience and the set objectives. This can be a beautifullyprinted magazine, a blog, a branded utility, conversations on socialnetworks…, as long as the means serve the purpose. READ MORE
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HET SALON NEWS
28
Nov
Het Salon wins Content Marketing Award
In Londen, mekka of the magazine world, the British APA held their annual Content Marketing Awards. Out of more than 500 entries from 15 countries, Het Salon won the award ‘Best integrated marketing solution 2011’, with Bruce. This makes Het Salon one of the 2 non-British agencies climbing the stage. All winners can be found [...]
9
May
Content curation: about the trees and the wood
When you google ‘content marketing’, you get 33,600,000 hits. Where to start if you want to learn more than what Wikipedia tells you? The Internet is a blessing, but due to its information overload you are quickly discouraged when trying to form an opinion about a topic. The contrary is also true, if you want [...]
9
May
How Google acknowledges the importance of good content
Google’s success depends on the qualitative content of websites around the world. Therefore it’s necessary that websites with qualitative content arerewarded. To make this possible, Google adjusted its algorithm to emphasize the importance of unique content. The algorithm is adjusted in a way that gives sites with qualitative content a better ranking. This way Google [...]
24
Feb
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MEET BRUCE
Bruce is the magazine of communication agency markee and customer media company Het Salon. Bruce inspires the communication- and marketingworld with new ideas and visions about the profession.
BRUCE — THE SEMINAR
SALON TEST
PROJECTSTATUS
Het Salon has developed a user friendly online method, that clients can use to check the status of their running projects. By means of the internet you can check texts and adjust them, look at the lay-out, check the backplanning and agree on several phases in the process.